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Honda acquired the remaining 55% of Bar and is now 100% owner.
From 2006 the team will be named Honda.
With the disappearing at the same time of the names Jordan, Sauber, Bar and (hopefully not!) Minardi, and the direct participation of manufacturers like Honda and BMW, an era of F1 ends.
[Edited on 4/10/2005 by manlio27]
Comments
However, does it make sense for Honda to buy? BAR isn't a race-winning outfit at the moment, nor is there any clear reason suggesting they'll become one in the near future. Granted, things change quickly in F1, but it's a mid-class at the moment.
The more serious problem arises from Toyota's ongoing participation in F1. They want to win and are willing to spend whatever it takes to do so. Is it wise from Honda to go head-to-head against Toyota in an environment where success eventually is down to financial muscle? The overwhelming majority of outcomes are bad:
- If Toyota regularly beats Honda, it's bad PR - even if both teams could establish themselves among the top outfits in F1.
- If Honda beats Toyota, no-one will care if they keep running in the middle of the pack. Being 7th, ahead of your rival in 9th, is nothing to write home about.
- Honda will only gain positive PR if they win the WCC or become a regular winner and Toyota does not succeed. How likely is that?
If you choose to spend tens of millions of dollars every year, you'd probably want to be guaranteed some good PR. This solution fails to do so; rather, it opens up multiple potential situations where Honda could look incredibly stupid.
I mean, come on - has the recent participation of Honda in F1 'lifted your perception of the brand'? Honestly? All I remember are engines that constantly blow up and fail to be among the top in terms of HP output. Rather amusingly, their consumer car gasoline engines have always been among the best in the world IMO - making their F1 effort look even more crazy.
now that is interesting! How will they address the blue flags I wonder